At Sterling Travel & Tours, we value your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website and travel services.
By using our website or booking services with us, you consent to the practices described in this policy.
1. Information We Collect
We may collect the following personal data from you:
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Contact Information: Full name, email address, phone number
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Travel Details: Passport number, nationality, travel preferences, emergency contact
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Payment Information: Billing address, partial credit card details (processed securely by third parties)
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Device Information: IP address, browser type, location data, and usage behavior (via cookies or analytics tools)
2. How We Use Your Information
We use your personal data to:
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Process bookings, reservations, and payments
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Communicate booking updates, confirmations, and travel alerts
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Customize and improve our services and website
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Respond to inquiries or customer support requests
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Comply with legal obligations (e.g. visa documentation, government reporting)
3. Legal Basis for Processing
We process your personal data based on the following legal grounds:
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Consent: You have given us permission to process your data
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Contract: To fulfill a travel booking or agreement with you
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Legal Obligation: To comply with applicable laws and regulations
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Legitimate Interest: For fraud prevention, security, or service improvements
4. Sharing of Your Information
We may share your information with:
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Trusted travel partners (airlines, hotels, tour operators) to fulfill your bookings
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Payment processors for secure transactions
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Government authorities if required for visas, immigration, or legal compliance
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Third-party service providers (e.g., email marketing, cloud hosting) under strict data protection agreements
We do not sell or rent your personal data to third parties.
5. Data Security
We use appropriate security measures to protect your information:
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Secure servers (SSL encryption)
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Limited access to data on a need-to-know basis
However, no system is 100% secure. We recommend that you use strong passwords and avoid sharing sensitive data over unsecured networks.
6. Data Retention
We retain your data:
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For as long as needed to provide services or support
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As required by tax, regulatory, or legal obligations
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You may request deletion of your data unless retention is required by law
7. Your Rights
You have the right to:
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Access your personal data
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Correct or update inaccurate data
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Request deletion of your data (“Right to be Forgotten”)
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Withdraw consent at any time
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Object to certain processing activities
To exercise any of these rights, contact us at [email protected]
8. Cookies and Tracking
Our website may use cookies or analytics tools (like Google Analytics) to enhance your experience. These cookies:
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Remember your preferences
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Help us understand how users interact with our site
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You can disable cookies in your browser settings
9. Third-Party Links
Our site may contain links to external sites (e.g., hotels, airlines). We are not responsible for the privacy practices of those websites. Please review their policies separately.
10. Updates to This Policy
We may update this policy from time to time. Changes will be posted here with a revised “Effective Date.” We encourage you to review this page regularly.
12. Contact Us
For any questions or requests about your privacy:
Sterling Travel & Tours
📍 2932 Van Buren PI Los Angeles, CA, 90007
✉️ [email protected]